Online Insider | Tiktok, who doesn’t know the popular Apps which famous for their short videos? Recently, this application has become increasingly well-known and has been favored by the public. Even now the UEFA also uses Tiktok as the official global sponsor of Euro2020.
This is the first time a digital entertainment platform has sponsored the biggest football tournament in Europe.
Reporting from the official UEFA website, through this partnership, TikTok wants to strengthen its reputation as a home for football fans. They will also present a variety of new features to be documented in soccer matches.
“We are very pleased to welcome TikTok as a partner for the UEFA EURO 2020 event. They are the most talked-about platform in recent years. We look forward to working closely together with them in terms of providing our fans with a unique and innovative experience. “explained Guy-Laurent Epstein, Marketing Director of UEFA, Wednesday, February 17th.
With this partnership, Tiktok and UEFA will create more features relating to the matches such as TikTok LIVEs and Sounds, Hashtag Challenges, and AR effects. UEFA allowing TikTok to access all the assets for their works to be more attractive and innovative content, and for sure the sponsorship right exposure in all live matches across all European broadcast channels.
“TikTok is fast becoming a place where people can enjoy a new type of experience for the beautiful game, as more and more football organizations, teams, and players jump on our platform to engage directly with fans. We’re delighted to be partnering with UEFA EURO 2020, one of the world’s biggest sporting events, bringing the spirit and passion of this tournament to its fans on TikTok. Our community loves to celebrate sport in creative ways, and I can’t wait to see how they engage with all the unmissable content we expect for UEFA EURO 2020.” said Rich Waterworth, general manager UK & EU at TikTok as reported in the official UEFA website.
Why Euro2020 Instead of Euro2021
Due to a prolonged pandemic outbreak, UEFA decides to postpone the final matches Uero2020 to 2021. These decisions come out within the UEFA official summit meeting via Video Conference on 17 March 2020 last year.
In the midst of fears of the COVID-19 pandemic which has disrupted the sustainability of domestic leagues and European club competitions, the decision taken by UEFA is considered to be the right one. The postponement of the 2020 European Cup was carried out so that the domestic leagues and European club competitions for the 2019/20 season, which are currently being suspended due to the COVID-19 pandemic, can be completed this summer.
UEFA will not change the name Euro 2020 even if the tournament is postponed until next year 11 June – 11 July 2021. This because we are in the midst of the outbreak of COVID-19 or the coronavirus almost all over the world. If competitions running as scheduled, this will mark the 60th anniversary of the European Championship.
For that reason, it was confirmed that there would be no renaming for this competition.